The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts: a panel data analysis of 2019 Super Bowl advertisers: International Journal of Advertising: Vol 40, No 6
Super Bowl's economic impact exceeds US$ 600 million. An analysis far beyond the most expensive 30 seconds on TV
![What the Earliest Super Bowl Commercials Tell Us About the Super Bowl | Arts & Culture| Smithsonian Magazine What the Earliest Super Bowl Commercials Tell Us About the Super Bowl | Arts & Culture| Smithsonian Magazine](https://th-thumbnailer.cdn-si-edu.com/nbOOQDNr_s91uTfSNE5lvEoc2k4=/fit-in/1600x0/https://tf-cmsv2-smithsonianmag-media.s3.amazonaws.com/filer/7e/a8/7ea8ca93-5717-44e1-80c7-ebd44d50ad14/gettyimages-77035144.jpg)